MEXC listing – and why one needs a market maker to manage token liquidity there

Since 2023, we’ve integrated our algorithmic engine with MEXC, seamlessly ensuring 24/7 liquidity for digital assets of our partners.

MEXC is one of the most popular exchanges for a first listing. We’re a market maker with a strong presence on top global and local crypto exchanges. One of them is MEXC. If you’re considering a listing on MEXC, we can introduce you to their verified listing team, assist in the listing process, and establish liquidity for your token from the moment it’s listed. We’re committed to ensuring both initial and long-term liquidity on MEXC by optimizing market depth and narrowing spreads. Contact us for insights about listing on MEXC and advice on the best listing strategy for your token. – Piotr Stawinski, Co-founder & Partnerships at Empirica

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Listing on MEXC – what should you know

If you are seeking to list on exchanges like MEXC, it might also be good timing to understand that you might need some help from an experienced third party. A party, that partners with trading platforms and can guide you through often an uneasy listing process. An entity, that can advise you where to list first and tailor a strategic listing plan for your token project.

Empirica – an active market maker on MEXC, offers token projects support in planning their listings. We will guide you step by step in launching your markets and making them liquid from day one. Check how we can support you in token listing.

As of April 2024, MEXC is one of the global leading digital-asset trading platforms, very popular among mature token projects (ranked 24. on CoinGecko among 215 crypto exchanges). With $1,365,345,217 of daily trading volume.

MEXC was established in 2018 and is registered in Seychelles. MEXC is known as the exchange of high performance and mega transaction matching technology. The team at MEXC are some of the first movers and pioneers of financial and blockchain technology. Currently, MEXC caters to more than 10 million users in more than 170 countries and regions around the world. During the 2021 Crypto Expo Dubai event, MEXC was awarded the “Best Crypto Exchange Asia” award.

Why list on MEXC

At the moment, MEXC offers 2,212 coins and 2,699 pairs for trading.

MEXC score metrics

When choosing a venue for listing, it is important to check its reputation and general rank in comparison to other exchanges. A good choice is to check how CoinGecko, CoinMarketCap and Nomics rate the exchange.

CoinGecko uses Trust Score, a rating algorithm evaluating the legitimacy of an exchange’s trading volume. Trust Score is calculated on a range of metrics such as liquidity, the scale of operations, cybersecurity score, and more. MEXC’s Trust Score is 8/10

CoinMarketCap’s Exchange Score is based on the following factors:

Web Traffic
Average Liquidity & Volume
the Confidence that the volume reported by an exchange is legitimate. Weights are assigned to the above-mentioned factors and a score from 0.0 to 10.0 is given to the Spot Exchange.

MEXC’s Exchange Score is 6.7 (ranked 11. on CMC).

CryptoCompare has established the notion of Top-Tier volume whereby investors can segment the market into higher and lower-risk volumes (A is the best and E is the worst grade). MEXC has a B Grade.

Listing requirements

When you apply for a listing on centralized exchanges, the legal team will examine your documentation, which usually includes the certificate of incorporation, legal id of team members, whitepaper, etc. In certain cases (like stable coins), they may require additional documents. You will be asked to provide key information about your token, team, and community. This information should persuade the exchange team that your token will be successful after listing. Take the time to do it well.

The project review consists of several key points:

Project Introduction: The token issuer should write a short summary of what the project does or fill out a form providing necessary project details and information for review by the exchange’s team.
Token Overview: This includes chain type (BSC, ERC, TRC, etc.), blockchain explorer, smart contract address, use of token, etc.
Token Economics and Fundraising: You will be asked to provide information about token distribution, token unlock schedule, or conducted token sales.
Marketing Strategy and Community: To check the user engagement and quality of business partnerships, the exchange will check community hubs with their main geographies. They check the website, Twitter, and Telegram channels, including the number of followers and likes per post. Projects should also introduce strategic partnerships with expected results.
Project Team: Introduce your team members with bio descriptions of the Founder/CEO and core members, including Linkedin profile links..
Listing Plan: Outline your plan for listing the token. If it’s not your debut, you’ll need to provide the exchange team with information on your existing markets and trading volumes on them.
Market Maker: You must specify a market maker who works with you and provides initial liquidity during the listing.

By addressing these points thoroughly, you increase the probability of the approval and entry into negotiations.

We help token projects get listed on MEXC. We can introduce you to their listing team and verify the communication channels to protect you against scams. We also can help you in the negotiation process and ensure liquidity for your token at the very first moment of your listing. You can specify Empirica as your market maker – that could be an extra point for you :)

What is the cost of listing a token on MEXC?

Most exchanges do not officially disclose listing fees, which can vary widely across different spots. Sometimes, exchanges may not charge anything for listing, while other times the fees can be substantial, with no upper limit. These amounts are always under NDA, so you probably will not find any credible information on them across the websites.

We can provide you with an overview of the listing costs on various exchanges based on our experience. Schedule a free consultation. We can discuss the best listing strategy for your token. You can consider our help in the fee negotiation process. As we have helped many project to get listed on MEXC, you can count on us in this process.

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Our services include extensive support in the following areas:

Introducing to verified listing teams. Prevent listing scams by verifying listing managers and communication channels.
Assist in the listing negotiation process in regard to price and KPIs.
Ensuring both initial and long-term liquidity for the listed token, fulfilling the exchange’s KPIs.
Stabilizing prices across CEX and DEX platforms

Listing on MEXC with our help

Empirica – Market Maker on MEXC

Listing is more than just negotiating fees with an exchange and successful listings require active involvement of a market maker. We know how to go through this process smoothly. Today’s listing requires a comprehensive approach, and our services include extensive support in this area. We help token projects to list on this exchange and to provide initial and long-term liquidity for their markets. We can help you prepare for listing your token and managing liquidity on MEXC and other exchanges. The usual process looks like this:

We set up a call to understand the phase of your project. The following points will be discussed:

Are you already listed on DEXes or CEXes?
What is the tokenomy of your project?
Do you have a listing strategy for your token?

We discuss the best possible liquidity strategy for your project. If we agree to set up a partnership, we introduce you to verified managers of one or more exchanges (listing support). After your project gets listed on an exchange, we help you build your markets on platforms.

Successful token listing supported by Empirica

We are partnering with a web3 gaming company that introduced a product with solid fundamentals and a clear use case. Our role was to support token debut on three centralized exchanges as the only market maker responsible for listings. We supported our client by providing initial liquidity from the first seconds it went public.

The price increased up to 250% within the first week after listing, and remains stable after the first month. Since the listing, volumes have begun to rise significantly, reflecting a healthy market and good trading conditions (see the Price and Volume chart below).

Binance Listing

Ensuring liquidity on MEXC supported by Empirica

The chart below shows market volume (green bars, left scale) and our market share in percent (blue line, right scale). We typically average 16-29% of the daily market share in project’s volume. You can also see that at the moment our algorithms entered the market, volumes reflected almost immediately.

In this chart, the green and red bars reflect bid and ask values +-2% from the current price. Our liquidity positions made a 319% increase in this market depth.

SCHEDULE AN APPOINTMENT WITH US TO DISCUSS YOUR LISTING ON MEXC AND BUILDING THE LIQUIDITY FOR YOUR MARKETS

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FAQ

What is KYC/AML

Know Your Customer (KYC) and Anti-Money Laundering (AML) regulations exist to limit or mitigate the impact of money laundering, terrorism funding, corruption, and other forms of financial crime. Each centralized crypto exchange implements these procedures.

What is price discovery

Price discovery is the process using the economic concept of supply and demand to find a price where a buyer and a seller agree to trade.

What is centralized exchange?

Centralized exchange (CEX) is a digital asset marketplace using a similar business model to traditional asset exchanges like stock exchanges.

Centralized crypto exchanges typically keep limit order books, which are lists of open buy and sell orders, consisting of volumes and prices. They match up buyers and sellers and announce current market prices based on the last price an asset sells for.

What is decentralized exchange?

An exchange that allows for peer-to-peer transactions, which means that an intermediary is unnecessary. This type of exchange is fully autonomous and is managed by algorithms as well as smart contracts.

What is an MVP?

A minimum viable product (MVP) is a version of a product with just enough features to be usable by early customers who can then provide feedback for future product development.

What is token liquidity?

This term refers to the ease with which tokens can be swapped for other assets (other crypto assets or government-issued fiat currencies). More on token liquidity can be found here.

What are tier 1 exchanges?

In the crypto space, there is no formal classification of exchanges. Tier 1 usually refers to the most liquid platforms, usually, the first 5 to 10 ranked on portals like CoinMarketCap or Coingecko.

What are the best exchanges to be listed on?

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