If you are seeking to list on exchanges like Binance, it might also be good timing to understand that you might need some help from an experienced third party. A party, that partners with trading platforms and can guide you through often an uneasy listing process. An entity, that can advise you where to list first and tailor a strategic listing plan for your token project.
Empirica offers token projects support in planning their listings. We will guide you step by step in launching your markets and making them liquid from day one. Check how we can support you in token listing.
As of September 2022, Binance is the largest crypto exchange in the world. With a daily trading volume of over $19 billion, it is the number one digital asset trading platform according to Coingecko. It was founded in 2017.
Binance has managed to establish a huge international community. Today the exchange has 40 multilingual Telegram groups that are aimed at providing users from different regions with the most recent updates.
The Binance team includes over 2000 employees based in more than 20 locations all over the world.
Why list on Binance
For token projects searching for a new coin listing on the platform, Binance has several options. You can apply for a direct listing on the Binance exchange, for listing on Launchpad or Launchpool. Launchpad is intended only for new projects that haven’t issued their tokens yet. As for Launchpool and direct Binance listing, these options are available to both young projects and those that already have their coins in circulation.
Though there are no precise requirements for tokens that will be approved for listing, Binance conducts a serious analysis of each project in order to make sure that only the most high-quality tokens will be presented on the exchange and its apps.
By the time of writing this article, these platforms have already onboarded over 60 tokens.
At the moment, Binance offers 357 coins and 1471 pairs for trading.
Binances score metrics
When choosing a venue for listing, it is important to check its reputation and general rank in comparison to other exchanges. A good choice is to check how CoinGecko, CoinMarketCap and Nomics rate the exchange.
CoinGecko uses Trust Score, a rating algorithm evaluating the legitimacy of an exchange’s trading volume. Trust Score is calculated on a range of metrics such as liquidity, the scale of operations, cybersecurity score, and more. Binance’s Trust Score is 10. Only 10 out of more than 500 cryptocurrency platforms have a Trust Score of 10.
CoinMarketCap’s Exchange Score is based on the following factors:
- Web Traffic
- Average Liquidity & Volume
- the Confidence that the volume reported by an exchange is legitimate. Weights are assigned to the above-mentioned factors and a score from 0.0 to 10.0 is given to the Spot Exchange.
Binance’s Exchange Score is 9.9.
Nomics’ metric is called Impact Score – and represents an exchange’s influence on the price of cryptocurrencies it trades. The score is a combination of web traffic, volume, and other factors.
Binance’s Impact Score is a max. 10.
CryptoCompare has established the notion of Top-Tier volume whereby investors can segment the market into higher and lower-risk volumes (A is the best and E is the worst grade).
Here’s the current CyptoCompare’s classification of Bittrex in comparison with other exchanges:
Listing on Binance with our help
We can help you prepare for listing your token and managing liquidity on Binance and other exchanges. The usual process looks like this:
- We set up a call to understand the phase of your project. The following points will be discussed:
- Are you already listed on DEXes or CEXes?
- What is the tokenomy of your project?
- Do you have a listing strategy for your token?
- We discuss the best possible liquidity strategy for your project.
- If we agree to set up a partnership, we introduce you to verified managers of one or more exchanges (listing support).
- After your project gets listed on an exchange, we help you build your markets on platforms.
Why do you need a market maker?
Managing a token startup is a real challenge. As a cryptocurrency project, you need to focus on building your products and services and leave liquidity to market makers.
A market maker will help you:
- deepen the liquidity on your token’s books and make them more stable – which helps mitigate the price fluctuations of your coin
- lower spreads between bids and asks so that the prices get fairer for investors; that reduces the cost of entering and exiting positions and encourages investors to trade your coin
In the 24/7 cryptocurrency markets, well-managed assets are supported by algorithmic market makers. They provide liquidity through market-making services, supported by fully automated software algorithms. Empirica’s liquidity products are reputable top-notch algorithmic market-making solutions. Check how our crypto market makers provide liquidity as a service. We are also a market maker on Binance.
Successful token listing during bear market
Listing is more than just negotiating fees with an exchange and successful listings require active involvement of a market maker. We know how to go through this process smoothly. Today’s listing requires a comprehensive approach, and our services include extensive support in this area.
We are partnering with a web3 gaming startup that introduced a product with solid fundamentals and a clear use case. We supported token debuts on chosen centralized exchanges by providing initial deep liquidity for substantial trades from the first seconds it went public. Our role was to support token debut on three centralized exchanges as the only market maker responsible for listings.
The price increased up to 250% within the first week after listing, and remains stable after the first month. Since the listing, volumes have begun to rise significantly, reflecting a healthy market and good trading conditions (see the Price and Volume chart).
Learn more about our offering with sample case studies from our most successful projects-> here.
SCHEDULE AN APPOINTMENT WITH US TO DISCUSS THE LISTINGS AND BUILDING THE LIQUIDITY OF YOUR MARKETS
WHERE IS BINANCE LOCATED?
Binance is registered in the Cayman Islands. It has offices in different regions of the world, including Latin and North America, Europe, and Asia.
WHAT IS BINANCE’S DAILY TRADING VOLUME?
According to the information provided by Coingecko, as of September 21, 2022, the Binance 24h volume was over $19.2 billion.
IN WHAT COUNTRIES IS BINANCE AVAILABLE?
Being a crypto-to-crypto exchange, Binance is available practically in all countries of the world. In 2019, Binance launched its separate US unit.
WHERE TO FIND DETAILED REQUIREMENTS FOR BINANCE LISTING?
Binance has created a guide for tokens that want to list on their platform.
WHAT IS BINANCE COIN?
Binance Coin (BNB) is a cryptocurrency that can be used to trade and pay fees on the Binance cryptocurrency exchange.
DOES BINANCE HAVE A TOKEN LAUNCH PLATFORM?
Yes, please see it here.
WHAT IS BINANCE SMART CHAIN?
Binance Smart Chain or BSC is a solution for introducing interoperability and programmability on Binance Chain. It uses a system of 21 validators leveraging the Proof of Staked Authority or PoSA consensus, thereby enabling lower fees and reduced block times.
WHAT IS A CENTRALIZED EXCHANGE (CEX)?
It is a digital asset marketplace using a similar business model to traditional asset platforms like stock exchanges.
Centralized crypto venues typically keep limit order books, which are lists of open buy and sell orders, consisting of volumes and prices. They match up buyers and sellers and announce current market prices based on the last price an asset sells for.
WHAT IS TOKEN LIQUIDITY?
This term refers to the ease with which tokens can be swapped for other cryptocurrencies (other crypto assets or government-issued fiat currencies).
WHO ARE MARKET MAKERS?
A market maker is a company or individual that regularly buys and sells financial assets at a publicly quoted price to provide liquidity to the financial or digital asset markets. Their role is to satisfy market demand. Market making is also used as a profit generation trading strategy by hedge funds.
WHAT ARE THE BEST EXCHANGES TO BE LISTED ON?
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