Binance listing – and the necessity to hire market makers to manage your liquidity on the exchange

Binance, with billions in daily trading volume and over 185 mln registered users from over 180 countries, is the number one digital asset trading platform worldwide according to Coingecko.

Binance is widely regarded as the pinnacle of global exchanges that everyone dreams of being listed on. While getting listed on Binance is challenging and can take time, especially for startup projects, it’s the ultimate goal for many. As a leading market maker actively operating on Binace, we’re well-equipped to help projects navigate Binance’s strict listing requirements. If you’re aiming for a Binance listing, we can guide you through the process and help establish liquidity for your token from day one. Even though Binance has specific rules and often requires listings on other top exchanges first, standout startup projects with significant investor attention can still get noticed and listed. Contact us for insights on the Binance listing process and advice on the best strategy for your token. – Piotr Stawinski, Co-founder & Partnerships at Empirica

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Listing on Binance – what should you know

If you are seeking to list on exchanges like Binance, it might also be good timing to understand that you might need some help from an experienced third party. A party, that partners with trading platforms and can guide you through often an uneasy listing process. An entity, that can advise you where to list first and tailor a strategic listing plan for your token project.

Empirica offers token projects support in planning their listings. We will guide you step by step in launching your markets and making them liquid from day one. Check how we can support you in token listing.

As of April 2024, Binance is the largest crypto exchange in the world. With billions in daily trading volume and over 185 mln registered users in over 180 countries – is the number one digital asset trading platform worldwide according to Coingecko. It was founded in 2017.

Binance has managed to establish a huge international community. Today the exchange has 40 multilingual Telegram groups that are aimed at providing users from different regions with the most recent updates.

The Binance team includes over 2000 employees based in more than 20 locations all over the world.

Binance listing overview

Why list on Binance

For token projects searching for a new coin listing on the platform, Binance has several options. You can apply for a direct listing on the Binance exchange, for listing on Launchpad or Launchpool. Launchpad is intended only for new projects that haven’t issued their tokens yet. As for Launchpool and direct Binance listing, these options are available to both young projects and those that already have their coins in circulation.

Though there are no precise requirements for tokens that will be approved for listing, Binance conducts a serious analysis of each project in order to make sure that only the most high-quality tokens will be presented on the exchange and its apps.

At the moment, Binance offers 380 coins and 1,226 pairs for trading.

Listing on Binance authority score

Binances score metrics

When choosing a venue for listing, it is important to check its reputation and general rank in comparison to other exchanges. A good choice is to check how CoinGecko, CoinMarketCap and Nomics rate the exchange.

CoinGecko uses Trust Score, a rating algorithm evaluating the legitimacy of an exchange’s trading volume. Trust Score is calculated on a range of metrics such as liquidity, the scale of operations, cybersecurity score, and more. Binance’s Trust Score is 10. Only 8 out of more than 500 cryptocurrency platforms have a Trust Score of 10. Currently, the 3 largest cryptocurrency exchanges are Binance, Bybit, and Coinbase Exchange.

Listing on Binance exchange trust score

CoinMarketCap’s Exchange Score is based on the following factors:

Web Traffic
Average Liquidity & Volume
the Confidence that the volume reported by an exchange is legitimate. Weights are assigned to the above-mentioned factors and a score from 0.0 to 10.0 is given to the Spot Exchange.

Binance’s Exchange Score is 9.9.

Listing Binance

Nomics’ metric is called Impact Score – and represents an exchange’s influence on the price of cryptocurrencies it trades. The score is a combination of web traffic, volume, and other factors.

Binance’s Impact Score is a max. 10.

CryptoCompare has established the notion of Top-Tier volume whereby investors can segment the market into higher and lower-risk volumes (A is the best and E is the worst grade).

Here’s the current CyptoCompare’s classification of Binance in comparison with other exchanges:

Listing Binance compare exchanges

Listing on Binance – steps to follow

(Based on information published on Binance website)

Apply online: Fill out forms for token listing

Applying for token listing on Binance involves filling out online forms, providing necessary project details and information for review by the exchange’s team.

Listing Options: Choose between Direct, Launchpool, or Launchpad

Projects have the choice between Direct listing, Launchpool, or Launchpad, depending on their stage of development and token availability in the market.

Founder/CEO Involvement: Leadership must complete the application

It’s imperative that the founder or CEO of the project personally completes the application process to ensure direct communication and accountability throughout the listing procedure.

Engagement: Regular updates, BNB integration, community backing.

Regular updates, BNB integration, and community backing are vital to demonstrate project progress and support, fostering trust and interest from Binance and its users.

Await Contact: Response via email if initial review is successful

Following a successful initial review, expect further communication via email from Binance’s team to proceed with the listing process, maintaining transparency and accountability throughout.

Verify authenticity to avoid scams

To safeguard against scams, it’s crucial to verify the authenticity of communication channels, ensuring protection against phishing attempts that may compromise project integrity and security.

Due Diligence: Essential for legitimacy and security

Thorough due diligence is essential to establish the legitimacy and security of projects seeking listing on Binance, promoting investor confidence and platform reliability.

NDA Compliance: Strict confidentiality at the outset

Upholding strict confidentiality through a one-way NDA at the outset of communication helps safeguard sensitive project information and fosters a trustworthy partnership between the project and Binance.

Evaluation Criteria: Focus on team, product, and user base

Binance evaluates projects based on factors like team competency, product utility, and user base, emphasizing the importance of demonstrating these qualities for successful listing consideration.

Ethical Conduct: Avoid pressuring tactics or negative behavior

Maintaining ethical standards by avoiding coercive tactics or negative behavior ensures a fair and transparent evaluation process, promoting a positive reputation and fostering a healthy ecosystem within the crypto community.

Listing fee

Most exchanges do not officially disclose listing fees, which can vary widely across different spots. Sometimes, exchanges may not charge anything for listing, while other times the fees can be substantial, with no upper limit. These amounts are always under NDA, so you probably will not find any credible information on them across the websites.

We can provide you with an overview of the listing costs on various exchanges based on our experience. Schedule a free consultation. We can discuss the best listing strategy for your token. You can consider our help in the fee negotiation process.

Schedule an appointment with us to discuss your listing on Binance and building the liquidity for your markets

Let us talk

Listing on Binance with our help

We are an active market maker on the biggest global exchange – Binance, often taking part in discussion panels representing alongside industry leaders.

We help token projects to list on this great exchange and to provide initial and long-term liquidity for their markets. We can help you prepare for listing your token and managing liquidity on Binance and other exchanges. The usual process looks like this:

We set up a call to understand the phase of your project. The following points will be discussed:

Are you already listed on DEXes or CEXes?
What is the tokenomy of your project?
Do you have a listing strategy for your token?

We discuss the best possible liquidity strategy for your project. If we agree to set up a partnership, we introduce you to verified managers of one or more exchanges (listing support). After your project gets listed on an exchange, we help you build your markets on platforms.

The example of a successful token listing supported by Empirica

Listing is more than just negotiating fees with an exchange and successful listings require active involvement of a market maker. We know how to go through this process smoothly. Today’s listing requires a comprehensive approach, and our services include extensive support in this area.

We are partnering with a web3 gaming company that introduced a product with solid fundamentals and a clear use case. Our role was to support token debut on three centralized exchanges as the only market maker responsible for listings. We supported our client by providing initial liquidity from the first seconds it went public.

Binance Listing

The price increased up to 250% within the first week after listing, and remains stable after the first month. Since the listing, volumes have begun to rise significantly, reflecting a healthy market and good trading conditions (see the Price and Volume chart). Learn more about our offering with sample case studies from our most successful projects here.

Articles and Reports on Binance Listings

The Binance Effect: A 7-Year Analysis For Token Founders

In crypto, some things are taken for granted. One is the belief that getting listed on Binance is a major positive milestone in a token’s journey. The logic seems straightforward: the biggest exchange means access to more investors, which should translate into higher market capitalization — the Binance Effect. Based on this assumption, token projects are ready to pay hundreds of thousands of dollars in listing fees.

But do we really understand how the listing on Binance affects token value? Does prestige translate to token capitalization? We analyzed every listing since the exchange’s inception in 2017 to answer this question with data rather than assumptions.

Read the Article

FAQ

WHERE IS BINANCE LOCATED?

Binance is registered in the Cayman Islands. It has offices in different regions of the world, including Latin and North America, Europe, and Asia.

WHAT IS BINANCE’S DAILY TRADING VOLUME?

According to the information provided by Coingecko, as of April 5, 20242, the Binance 24h volume was over $26.8 billion.

IN WHAT COUNTRIES IS BINANCE AVAILABLE?

Being a crypto-to-crypto exchange, Binance is available practically in all countries of the world. In 2019, Binance launched its separate US unit.

WHERE TO FIND DETAILED REQUIREMENTS FOR BINANCE LISTING?

Binance has created a guide for tokens that want to list on their platform.

WHAT IS BINANCE COIN?

Binance Coin (BNB) is a cryptocurrency that can be used to trade and pay fees on the Binance cryptocurrency exchange.

DOES BINANCE HAVE A TOKEN LAUNCH PLATFORM?

Yes, please see it here.

WHAT IS BINANCE SMART CHAIN?

Binance Smart Chain or BSC is a solution for introducing interoperability and programmability on Binance Chain. It uses a system of 21 validators leveraging the Proof of Staked Authority or PoSA consensus, thereby enabling lower fees and reduced block times.

WHAT IS A CENTRALIZED EXCHANGE (CEX)?

It is a digital asset marketplace using a similar business model to traditional asset platforms like stock exchanges.

Centralized crypto venues typically keep limit order books, which are lists of open buy and sell orders, consisting of volumes and prices. They match up buyers and sellers and announce current market prices based on the last price an asset sells for.

WHAT IS TOKEN LIQUIDITY?

This term refers to the ease with which tokens can be swapped for other cryptocurrencies (other crypto assets or government-issued fiat currencies).

WHO ARE MARKET MAKERS?

A market maker is a company or individual that regularly buys and sells financial assets at a publicly quoted price to provide liquidity to the financial or digital asset markets. Their role is to satisfy market demand. Market making is also used as a profit generation trading strategy by hedge funds.

WHAT ARE THE BEST EXCHANGES TO BE LISTED ON?

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