What are the best Web3 and Crypto Marketing Agencies for Blockchain and Crypto Projects?
May 6, 2025
Why this article? We’ve been making markets in crypto for over seven years. It’s what we do every day. We provide liquidity for tokens so that when someone wants to buy or sell, the market’s ready. That means tighter spreads, lower volatility, lower transaction costs for investors, and smoother execution.
But market making alone doesn’t make a token successful. It helps. It’s critical. But it’s not enough.
If people don’t care about your token — if they don’t understand it, trust it, or believe in the vision behind it — they’re not going to stick around. That’s where marketing comes in.
Marketing brings attention.
Market making delivers performance.
You need both.
We can help you build heathy markets for your token. This means that when your marketing brings users to the exchange, they will find a market that’s stable, active, and trustworthy — making it far more likely they’ll trade your token. Let us know if we could help.
To help you plan your marketing efforts, we’ve prepared a short introduction to web3 marketing and a list of the best Web3 marketing agencies that can support your project. Let’s check it out.
So what is Web3 marketing, anyway?
Launching a new crypto token—you don’t just want people to buy it once, you want them to believe in it, talk about it, and engage in trading. Web3 marketing focuses on building communities and making people care about what you’re building. This requires a shift in mindset from a top-down, broad-reach approach to a community-driven and engaging strategy that empowers users and resonates with niche groups.
Web2 and Web3 marketing differ mainly in how they operate and engage users. Web3 communities are ad-adverse and need more control and privacy. Instead of building funnels, you have to build networks with ownerships and incentives. You’re not building a customer list — you’re building a movement.
Web3 marketing leans into earned media. You “earn” visibility through the energy of your community, reputation building, and user-generated buzz. For tracking and scaling campaigns Web2 uses tools like Google Analytics, CRM platforms, and ad networks. Web3 marketing leverages blockchain analytics (e.g., Dune, Etherscan), wallet-based targeting, and decentralized apps (dApps) for engagement.
A strong and engaged community
is the key
Web3 projects grow through community engagement. Encouraging users to share their experiences is a key strategy. Whether you’re launching a DeFi app, a GameFi project, or a new Layer-1, positive reviews and user-generated content can significantly enhance your platform’s reputation and can lead to a surge in organic growth. This involves deeply understanding the community’s needs and continuously iterating based on feedback and data. Projects keep their community close with regular governance recaps and ecosystem news. If you’re sharing updates, behind-the-scenes insights, or helpful content (like “how to bridge assets to our chain”), you’re doing it right. But the biggest mistake is to treat your communication channels only like a bulletin board to post updates about your project. This space runs on connection.
Talk with your community, not at them.
Gain passionate advocates for your platform and make the buzz you don’t pay for—tweets, Reddit threads, memes. When your community is hyped, the noise spreads organically.
Effective approach in Web3 accelerates your momentum without draining the treasury. To get the right kind of attention you can set up partnerships with crypto influencers – KOLs (Key Opinion Leaders), run meme campaigns sometimes, drop educational threads on X (Twitter), or incentives like airdrop NFTs to early supporters.
If you need marketing support for your project — we’ve prepared a list of the top Web3 marketing agencies, naming areas where they can help.
Top Web3 and Crypto Marketing Agencies
Coinbound
Coinbound is a marketing agency focused exclusively on the cryptocurrency and Web3 industry. Operating since 2018, the agency has worked with over 800 Web3 teams and reports that it has supported more than 30% of the top 100 market cap crypto projects. Its client portfolio includes companies such as MetaMask, Tron, Nexo, Cosmos, Gala Games, EtherMail, eToro, Litecoin, Sui, Immutable and many more.
Headquarters: New York, USA
Founded: 2018
Services Offered:
- Influencer Marketing: Management of campaigns across a network of over 500 crypto influencers on platforms including Twitter, YouTube, TikTok, and Instagram.
- Public Relations & Earned Media: Secures media coverage and distributes press releases, including via its partner service Coinscribble. Reports over 8,250 earned media placements.
- PPC & Paid Advertising: Management of paid campaigns tailored to the compliance restrictions of Web3 advertising platforms.
- Community Setup & Management: Builds and manages Discord and Telegram communities with a focus on growth and engagement.
- Social Media Marketing: Develops content strategies and engagement plans, with an emphasis on Twitter.
- Branding & Design: Provides brand development and creation of visual assets for crypto-native audiences.
- Fractional CMO Services: Offers senior marketing leadership on a part-time basis, informed by data from over 1,250 past campaigns.
- Consulting & Advisory: Provides guidance on topics such as strategy, tokenomics, SEO, content, and influencer deals, supported by its internal data platform, Coinbound Edge.
- Lead Generation: Builds outbound sales funnels for B2B Web3 firms; reports generating over 50,000 qualified leads.
- SEO: Implements organic growth and search optimization strategies to improve visibility and site authority.
Luna PR
Luna PR is a global marketing and public relations agency specializing in Web3 and emerging technologies, including blockchain, cryptocurrency, fintech, NFTs, AI, and gaming. Founded in 2017 by Nikita Sachdev, the agency has worked with over 600 clients and has a team of more than 70 professionals. Luna PR operates from strategically located offices in Dubai, London, New York, Abu Dhabi and Singapore. Luna PR has collaborated with 600+ clients across the Web3 and emerging tech sectors.
Headquarters: Dubai, UAE
Founded: 2017
Services Offered:
- Public Relations: Strategic communications, press releases, media opportunities, speaking engagements, and campaign activations.
- Marketing: Social media management, content creation, influencer marketing, community management, and paid advertising campaigns.
- Events: Organization of conferences, exhibitions, launch events, private dinners, and investor relations events.
- Strategic Advisory: Consulting services for brand positioning, market entry strategies, and growth planning.
- Branding & Design: Development of brand identity, visual assets, and messaging tailored to the Web3 and tech sectors.
- Recruitment: Talent acquisition services for companies in the blockchain and emerging tech industries.
Ninja Promo
NinjaPromo is an awarded full-service digital marketing agency established in 2017, specializing in Web3, blockchain, fintech, B2B, SaaS, and emerging technology sectors. With a global presence, the agency operates from offices in New York, London, Dubai, Singapore, Vilnius, and Hong Kong. With 100+ marketing specialists on board, NinjaPromo has collaborated with over 150 clients, including notable names such as HTX, Paypolitan, Planet Quest, Affyn, Damaex, Fantom, BitForex, Ariva Digital, and Ultron Foundation.
Headquarters: New York, USA
Founded: 2017
Services Offered:
- Marketing Subscription: Flexible, flat-rate marketing services covering various digital needs.
- Social Media Marketing: Strategy development, content creation, and engagement across platforms like Facebook, Instagram, Twitter, and Snapchat.
- Paid Media: Management of paid advertising campaigns on platforms such as Google Ads and Facebook Ads.
- SEO: Search engine optimization services to improve online visibility and organic traffic.
- Influencer Marketing: Collaborations with influencers to enhance brand reach and credibility.
- PR & Outreach: Public relations services, including press releases and media outreach.
- Video Production & Marketing: Creation of various video content types, including explainer videos, motion graphics, and 3D animations.
- Branding: Development of brand identity and visual assets.
- Community Management: Building and managing online communities to foster engagement and loyalty.
- Website & Mobile App Development: Design and development of websites and mobile applications.
- Blockchain Development: Services related to blockchain technology, including NFT game development.
- Lead Generation: Strategies to attract and convert potential customers.
- Branding: Development of brand identity and visual assets.
Lunar Strategy
Lunar Strategy is a Web3-native marketing agency that has supported over 200 crypto ecosystems and projects since 2019. Lunar Strategy operates with a team of over 30 professionals. The company has worked with 250+ projects like Polkadot, Immutable, Internet Computer (ICP), and Oasis Network.
Headquarters: Lisbon, Portugal
Founded: 2019
Services Offered:
- Lunar TGE Accelerator: Helping pre-TGE L1, L2, DeFi and DePIN projects launch TGEs
- Social Media Management: Building brand awareness and community engagement.
- Go-To-Market Strategy Development: Comprehensive strategies for market entry and growth.
- Influencer Marketing: Collaboration with influencers in the Web3 space.
- Public Relations: Media outreach and securing coverage in leading publications.
- Web3 Paid Advertising: Management of paid ad campaigns tailored to Web3 platforms.
- KOL Fundraising: Connecting projects with key opinion leaders for investment opportunities.
Crowdcreate
Crowdcreate is a marketing agency specializing in crypto, NFTs, and Web3 projects. Since its inception in 2014, the agency has completed over 600 projects and helped clients raise more than $250 million. Crowdcreate has worked with various clients across the crypto and NFT sectors including Celo, Bitmex, KuCoin, Casper, Upland, The Sandbox, Animoca Brands, Kyber Network, Anker
Headquarters: Los Angeles, USA
Founded: 2014
Services Offered:
- Strategy Consulting: Tailored strategies for project growth and development.
- Influencer Marketing: Connecting projects with influencers to expand reach.
- Social Media Management: Managing and growing social media presence.
- Paid Media Advertising: Providing paid advertising campaigns.
- Public Relations (PR): Crafting press releases and securing media coverage.
- Digital Advertising: Creating and managing online advertising campaigns.
- Investor Marketing: Connecting projects with potential investors.
- Website Design & Development: crafting company websites
- Video Marketing: Producing video content to promote projects.
- Sales & Lead Generation: Providing outbound marketing, driving growth.
- Crowdfunding: Assisting projects in raising funds through crowdfunding platforms.
- Events & Conferences: White-label event planning.
TokenMinds
Established in 2016, TokenMinds is a Web3 services firm offering crypto and NFT marketing services, Web3 development, and advisory solutions for both Web3 and AI. The agency provides comprehensive services tailored to the unique needs of blockchain projects. The company has cooperated with Infanity, Gensokishi, Double Jump Tokyo, OnPlanet, Arthur Capital, lucky.fury, and NeoNomad.
Headquarters: Singapore
Founded: 2017
Services Offered:
- Web3 Marketing Consulting: Strategies to enhance project visibility and engagement.
- Community growth and engagement
- Crypto Ads & Influencer Marketing
- Brand Awareness, PR & SEO
- Community growth and engagement
- Web3 Development: Custom blockchain solutions, including DApps and smart contracts.
- Web3 Advisory: Guidance on blockchain integration and decentralized applications.
- Token Sales and Fundraising: Support for ICOs, IEOs, IDOs, and NFT launches.
Omni Agency
Omni Agency is a marketing firm focused on building authentic blockchain communities. The agency offers a range of services to help Web3 projects grow and engage their audiences. The company has cooperated with Vulcan Forged, WAGMI Games, Rainmaker, Galaxy, NeurochainAI, OptyFi, InterPop, Slingshot DAO, NitroDome, Music Protocol.
Headquarters: Toronto, Canada
Founded: 2018
Services Offered:
- Strategy Planning: Developing comprehensive marketing strategies.
- Community Management: Building and nurturing online communities.
- PPC/Paid Media: Managing pay-per-click advertising campaigns.
- Social Media Management: Curating and managing social media content.
- Guerrilla Marketing: Implementing unconventional marketing tactics.
- Influencer Marketing: Collaborating with key opinion leaders to promote projects.
FINPR
FINPR is a Dubai-based crypto PR and marketing agency established in 2017. The agency specializes in providing tailored go-to-market strategies for blockchain, Web3, and fintech projects. With a global client base spanning the U.S., Europe, Asia, and MENA regions, FINPR has supported over 600 clients, including notable names like AscendEX, LBank, Seedify, Klaytn, Xsolla, Lossless, and Polkadex.
Headquarters: Dubai, United Arab Emirates
Founded: 2017
Services Offered:
- Crypto Public Relations (PR): Media coverage in over 450 outlets across 16 languages, including CoinTelegraph, Decrypt, Yahoo Finance, and Bloomberg.
- Influencer Marketing: Collaboration with a network of over 700 crypto and Web3 influencers across platforms like YouTube, Twitter (X), TikTok, Instagram, Telegram, and Threads.
- Community Management: 24/7 management of Telegram and Discord communities to build and engage audiences.
- Search Engine Optimization (SEO): Technical audits, content creation, and optimization to enhance online visibility.
- Content Creation: Copywriting for press releases, blog posts, and social media content tailored to the crypto industry.
- Crypto Advertising: Management of paid advertising campaigns, including banner ads and social media promotions.
- Exchange Listing Advisory: Guidance on listing tokens on cryptocurrency exchanges.
- Lead Generation: Strategies to attract potential investors and users to blockchain projects.
FAQ: Web3 and Crypto Marketing
1. What is Web3 marketing?
Web3 marketing promotes blockchain-based projects by focusing on community, transparency, and decentralization rather than just paid ads.
2. How is Web3 marketing different from Web2?
Web3 marketing centers around community-driven growth, token incentives, and trustless ecosystems, while Web2 relies more on centralized platforms and traditional advertising.
3. Why is marketing important for crypto projects?
It builds awareness, attracts users and investors, and helps create an active, loyal community — all critical for long-term success.
4. What are the most common Web3 marketing channels?
Twitter (X), Discord, Telegram, YouTube, crypto media sites (like Cointelegraph), and platforms like CoinMarketCap and CoinGecko.
5. What is the role of influencers in crypto marketing?
They help amplify your message to niche audiences and build trust through community engagement.
6. What is the difference between paid and earned media?
Paid media is advertising you pay for (ads, sponsored content); earned media is organic attention (press coverage, community buzz).
7. Do token incentives help in marketing?
Yes. Airdrops, referral rewards, and staking bonuses can increase user acquisition and engagement when used strategically.
8. Should marketing start before token launch?
Absolutely. Early marketing builds hype, attracts community members, and sets the stage for a successful launch.
9. How does market making support marketing?
It ensures liquidity and price stability, making it easier for new users (brought in by marketing) to trade the token confidently.
10. What are the best Web3 marketing agencies?
It depends on your needs, but top agencies often offer growth strategy, influencer campaigns, community management, and media outreach tailored for blockchain.
Thanks for reading! See you in the next article!
Anna Waszak
Crypto Researcher at Empirica
With over 20 years of experience researching and writing about IT technologies, I value simplicity and aim to explain complex concepts in a way that sparks the imagination. I craft my crypto articles to be easy to understand while preserving their substantive content.
Related posts:
Top 10 Best Crypto Launchpads for Token Projects in 2025
Token listing during bear market
How to choose an exchange for your token debut
Crypto Vaults: What are they and how can token issuers benefit?
Wash trading crypto – definition, detection methods and the impact on crypto markets
Why Builders Hate Meetings?
